KZA Articles
Explore our featured articles to gain deeper understanding and insights into your specific field of interest or expertise.
Looking for something specific? Utilize our search feature by typing in a key word!
Dropped Leads. Why They Happened and What to Do About Them
After mystery shopping, over 150 aesthetic plastic surgery practices are available through their websites, arid by phone. We've come up with a pattern for kerplunked leads. Whether the "lead" (AKA "prospective patient") calls or writes your office, you'll be surprised how many inquiries are not answered or answered well.
ASN Winter 2016
by Karen Zupko
After mystery shopping over 150 aesthetic plastic surgery practices through their websites and by phone, we've come up with a pattern of kerplunked leads.
New Physician Onboarding Checklist
Use this checklist to manage the orientation and onboarding activities for each new physician you hire. Ask for regular status updates - especially about the credentialing process. Items listed in each section are not necessarily in chronological order.
by Cheryl Toth, MBA
Use this checklist to manage the orientation and onboarding activities for each new physician you hire. Ask for regular status updates – especially about the credentialing process. Items listed in each section are not necessarily in chronological order.
Build Better Patient Relationships, Faster, Using the FORD Method
It’s a simple question that many patients ask. You can choose to give the patient a simple answer, for example, six weeks, and move on to the next topic on your laundry list of risk factors and scheduling logistics.
ASN Fall 2014
by Karen Zupko
“How long will I have to stop running after surgery?”